AREC 2025: Transforming Real Estate Through Leadership, Branding, and Resilience
The Australasian Real Estate Conference (AREC) 2025, held on the Gold Coast, brought together a dynamic lineup of global leaders, industry experts, and high-performing agents. The event focused on actionable strategies to navigate the evolving real estate landscape, emphasizing leadership, personal branding, and resilience.
Kamala Harris: Leadership Rooted in Empathy and Historical Insight
Former U.S. Vice President Kamala Harris made her first speaking appearance in Australia at AREC 2025. In a moderated conversation, Harris highlighted the importance of empathy in leadership, cautioning against models based on dominance and exclusion. She drew parallels to historical events, urging the audience to remember the lessons of the 1930s and the dangers of isolationist policies. Harris also addressed concerns about artificial intelligence, emphasizing the need to protect vulnerable populations and ensure safety in the face of rapid technological advancements.
Mauricio Umansky: Building a Global Brand Through Authenticity
Mauricio Umansky, founder of The Agency and star of Netflix’s “Buying Beverly Hills,” shared his journey of building a global real estate brand. He emphasized the significance of personal branding, client relationships, and negotiating skills in the luxury real estate market. Umansky’s insights provided attendees with strategies to enhance their brand presence and client engagement in competitive markets.
Josh Phegan: Sustainable Success Through Strategy and Performance
Renowned real estate coach Josh Phegan delivered a session on achieving sustainable, long-term success in the industry. He introduced the concept of STM’s (Strategy, Tactics, Measurements) as a framework for agents to generate leads, win listings, and close sales effectively. Phegan’s practical approach offered attendees a roadmap to elevate their performance and business longevity.
Mark Mathews: Embracing Fear and Cultivating Gratitude
Big-wave surfer Mark Mathews shared his personal journey of overcoming fear and adversity. He encouraged agents to connect their daily efforts to meaningful outcomes, suggesting practices like sending gratitude messages to strengthen resilience. Mathews’ insights underscored the power of mindset in navigating the challenges of the real estate profession.
Steven Bartlett: Authentic Leadership and Personal Branding
Entrepreneur and “The Diary of a CEO” host Steven Bartlett discussed the role of authenticity and vulnerability in leadership. He highlighted the importance of aligning one’s personal brand with their true self to foster trust and resilience. Bartlett’s session provided actionable strategies for agents to build strong relationships and embrace an entrepreneurial mindset focused on growth and adaptability.
AREC 2025 showcased the convergence of leadership, personal branding, and resilience as key drivers of success in the real estate industry. Attendees left equipped with practical tools and insights to navigate the evolving market and elevate their professional journey.
References:
- “Kamala Harris takes swipe at Musk and warns world to ‘remember the 1930s’ at Gold Coast real estate conference” – The Guardian
- “Unrivalled, exclusive insights: The conference real estate professionals swear by” – realestate.com.au
- “Josh Phegan – AREC25 Conference Package” – AREC Conference
- “Fear and Gratitude: Mark Mathews’ AREC Mindset Challenge” – Elite Agent
- “Steven Bartlett – AREC Conference” – AREC Conference